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Every customer has a story.
Together, those stories can improve the home-moving experience.

Join hundreds of estate agents contributing to one of the UK’s longest-running independent studies into what customers really experience when moving home.

Free to take part
Independent research
Your customers remain anonymous
Receive your own feedback report



Why this matters

Every estate agent wants happier customers.
But as you know, understanding how customers really experienced the journey is surprisingly difficult.
Internal surveys tell part of the story. Online reviews tell another.

But neither provides the depth, consistency or national benchmarking needed to understand what customers truly value or where the industry still needs to improve.

That’s why Leaders.inc created Home Moving Trends over twenty years ago.

Participation is completely free, and no personal data is shared.

How it works


After registering, we send you your unique survey links plus ready-to-use copy to share with your customers
You collect responses through your unique links
Any responses: access to the final national results
40+ responses: a custom report of your own survey data
100+ responses: a comparison report benchmarking you against the national results
Submissions close 20th September — after that we tally results and send your collector reward once analysis is complete

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