Intelligent Agency - Proven models for profitable growth

Intelligent Agency Session: Proven models for profitable growth

Consistent, highly profitable growth requires a formula, we want to share it with you

We developed the Intelligent Agency model based on working with some of the best estate agencies in the country, and identifying the key components that all of them have, to deliver highly profitable, and consistent growth.

There are 10 steps in total, with Leadership at the heart of the process.

Secure your place

What you’ll leave with:

We’ll briefly set the context, then focus on three practical areas that have the biggest impact on profitability, confidence, and clarity in your agency.

1. Markets & Target Audience

Focus on the right opportunities

Stop spreading effort thin and start putting energy where it actually pays off.

You’ll gain clarity on which markets and customer types are genuinely profitable for your agency, so your team knows who to prioritise, where to say no, and how to grow without burning out or discounting.

Result: clearer focus, stronger margins, better use of time.

2. Proposition

Be the obvious choice

If your agency sounds like everyone else, it’s hard to win on anything other than price. You’ll work through how to sharpen your proposition so it clearly differentiates you in your local market — helping you win more instructions, defend your fees, and have better conversations with vendors.

Result: more confidence in fee discussions and fewer compromises.

3. Business Model

Build Profit on Purpose

Growth shouldn’t feel chaotic or fragile. You’ll explore how to structure your services, pricing, and operations around a model that supports consistent, scalable profit — not just short-term wins or volume for volume’s sake.

Result: a business that works better for you, your team and your future plans.

Special guest contributor: Ian Preston

Ian Preston is an experienced estate agency leader and industry innovator with over 20 years’ experience. Best known as CEO of Preston Baker and co-founder of the estate agency tech platform Greenhouse OS, Ian will be sharing practical insight into flexible fees and the broker model, and how you can use both to strengthen your business.

Flexible fees give your sellers real choice in how they pay, while helping you improve cash flow and increase commitment, without relying on higher stock levels. Ian will show how moving beyond the traditional “no sale, no fee” approach can boost conversion rates, reduce fall-through risk, and make your business more profitable in a clear, practical way.

He’ll also explore the broker model, looking at how you can build a more flexible, scalable business by empowering your agents to operate more entrepreneurially, while reducing traditional overheads. Ian will highlight how this model supports modern fee structures and helps you grow profitably in a changing market.

The morning sessions will take place across four locations

Half-timbered house in Stratford upon Avon

Secure your place

Consistent, highly profitable growth requires a formula, we want to share it with you

What you’ll leave with:

We’ll briefly set the context, then focus on three practical areas that have the biggest impact on profitability, confidence, and clarity in your agency.

Focus on the right opportunities

Stop spreading effort thin and start putting energy where it actually pays off.

Be the obvious choice

Build Profit on Purpose

Special guest contributor: Ian Preston

How can we help?

Legal

Consistent, highly profitable growth requires a formula, we want to share it with you

What you’ll leave with:

We’ll briefly set the context, then focus on three practical areas that have the biggest impact on profitability, confidence, and clarity in your agency.

Focus on the right opportunitiesStop spreading effort thin and start putting energy where it actually pays off.

You’ll gain clarity on which markets and customer types are genuinely profitable for your agency, so your team knows who to prioritise, where to say no, and how to grow without burning out or discounting.

Be the obvious choice

If your agency sounds like everyone else, it’s hard to win on anything other than price. You’ll work through how to sharpen your proposition so it clearly differentiates you in your local market — helping you win more instructions, defend your fees, and have better conversations with vendors.

Build Profit on Purpose

Growth shouldn’t feel chaotic or fragile. You’ll explore how to structure your services, pricing, and operations around a model that supports consistent, scalable profit — not just short-term wins or volume for volume’s sake.

Special guest contributor: Ian Preston

How can we help?

Legal

Focus on the right opportunities

Stop spreading effort thin and start putting energy where it actually pays off.