One of the opening keynotes at this year’s EA Masters took a frank look at the reality of our current economic, political and societal landscape; and crucially, what lies ahead over the next one to three years
As part of our preparation for this session, we delved into the work of some of the world’s leading research organisations, including McKinsey & Company.
Recent data reveals some striking shifts in consumer behaviour (all figures inflation adjusted)
This combination makes membership not just valuable, but transformative.
Fascinating — but what does this mean for those of us in property?
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From Data to Daily Decisions
These numbers reflect real people, and people are changing the way they live and move:
“I used to commute from Brighton to London, but as I’m only in the office one or two days a week, I’m now widening my search area for my next home.”
“I’m looking for a property with a secure garden because I’m worried about my pet’s safety.”
“Does the garage have potential to convert into a gym or home office? I don’t own a car anymore and use an e-bike or car share instead.”
When lifestyles change, buyer priorities shift too. Just as school catchment areas have driven up values in some postcodes, could the next property premium come from healthcare provision?
With ongoing concerns about NHS performance, it is easy to imagine that areas offering excellent medical facilities, both public and private, could begin to command higher values. One local GP recently commented that if a family member suffered a heart attack or stroke, they would drive to Liverpool, twenty miles away, because survival chances there are significantly better than in Wrexham.
Education may also be on the verge of change. If online learning becomes more widespread, how will that affect catchment-based demand? Will we see growing importance placed on connectivity, study space and flexible layouts, rather than motorway access or proximity to schools?
Turning Information into Insight
Information leads to insight, insight sparks ideas, and ideas inspire innovation.
That is exactly what this year’s EA Masters Leadership Conference, themed “Intelligent Agency”, was all about. It brought together data, strategy and creativity to help you anticipate what is coming next.
