Welcome to the Leaders.inc Home Moving Trends Survey
The Home Moving Trends, Landlord and Renter Surveys are annual research studies conducted by Leaders.inc to understand the real experiences of home movers across the UK – buyers, sellers, landlords, and tenants.
Leaders.inc is a leading training and consultancy organisation working with estate agents, letting agents, and industry suppliers nationwide. Since 2007, we’ve used these surveys to help agents improve their service by understanding what customers truly value.
Want to understand your clients better? Start here.
Our surveys give you unique, actionable insights directly from the people you serve — buyers, sellers, landlords, and tenants. In 2025, roughly 10,000 participants shared their views, giving agents powerful feedback to refine and improve their service.
Participation is completely free, and no personal data is shared. (We ask for an email only if the respondent wants to join a prize draw or be contacted for future research — it is not shared or used for marketing.)
Benefits for participating agents:
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